Leaders Know Primary Motivation Factors

Do you know your primary motivating factor?

There are 2 primary motivating factors:

1. Pain
2. Pleasure

Pain motivates you to get away from something.
Example: Look in your checkbook. That should be painful enough to get you to do something.

Pleasure motivates you to do something. Look at your dreams list and imagine you are in your dream car. What make, model and color is it? Can you smell the new leather? Can you hear your Bose stereo system? Do you see yourself in the driver's seat?

Pain motivates you to get away from something. Pleasure motivates you towards something. Pleasure motivates you more frequently than pain.

If you enjoy eating a piece of cheesecake, pleasure might motivate you to eat it everyday because it makes you feel good and you enjoy eating it. However you are going to gain weight, so don't indulge yourself everyday. If you do, then the pain of the extra weight gain will have to motivate you to stop eating it.

Do you know your primary motivating factor?
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